Don't LET THEM IGNORE YOU
Don't LET THEM IGNORE YOU
For founders who want their business be the next big thing
For founders who want their business be the next big thing
Turn your product into a cult favourite
Turn your product into a cult favourite
We take brands from 'boring and blending in' to 'beating the competition'.
We take brands from 'boring and blending in' to 'beating the competition'. If you're into that..
let's make cool sh*t happen ;)
let's make cool sh*t happen ;)
let's make cool sh*t happen ;)
let's make cool sh*t happen ;)
let's make cool sh*t happen ;)
let's make cool sh*t happen ;)
Psychology Backed Strategy
Psychology Backed Strategy
Psychology Backed Strategy
Social First Storytelling
Social First Storytelling
Social First Storytelling
Anti-Boring Design
Anti-Boring Design
Anti-Boring Design
Culturally Creative Marketing
Culturally Creative Marketing
Culturally Creative Marketing
Psychology Backed Strategy
Social First Storytelling
ANTI-BORING DESIGN
Culturally Creative Marketing
So you've got a great product but…
So you've got a great product but…
So you've got a great product but…
You're blending in
You're blending in
You're blending in
Your brand looks and sounds like everyone else in your category, so customers default to comparing you on price instead of recognising your unique value.
People don't "get you"
People don't "get you"
People don't "get you"
Your story isn't landing fast enough or clearly enough, so potential customers bounce, price-shop, or stay lukewarm instead of becoming obsessed.
You're competing on price
You're competing on price
You're competing on price
Without a distinct brand identity and clear positioning, you haven't built a brand worth paying a premium for, so you're stuck in a race to the bottom.
You're over reliant on ads
You're over reliant on ads
You're over reliant on ads
Your brand isn't memorable or shareable enough to do the heavy lifting organically, so you're burning cash on paid traffic just to stay visible.
Your content doesn't connect
Your content doesn't connect
Your content doesn't connect
It gets views and engagement, but it's not building a sense of belonging or turning casual attention into loyal customers who actually buy.
Your team can't get the vision right
Your team can't get the vision right
Your team can't get the vision right
The brand lives entirely in your head, so every creative brief, campaign, and execution bottlenecks through you because no one else can translate it.
Despite what you may think, this isn’t a content problem, a ROAS problem, or an “algorithm” problem. Those are symptoms. The real problem is your brand.
Despite what you may think, this isn’t a content problem, a ROAS problem, or an “algorithm” problem. Those are symptoms. The real problem is your brand.
If you want a cult brand, you need more than just a "good product"…
If you want a cult brand, you need more than just a "good product"…
If you want a cult brand, you need more than just a "good product"…
You need an obsession worthy brand.
You need an obsession worthy brand.
You need an obsession worthy brand.
You need an obsession worthy brand.
You need an obsession worthy brand.
You need an obsession worthy brand.
What makes us different
What makes us different
What makes us different
our cult brand
our cult brand
METHOD
METHOD
METHOD
METHOD
Most agencies give you generic cookie cutter solutions. Our method is different - we don't give you a one size fits all package, every single offer we create is completely customised to your business. There are 5 core pillars we work across.
Most agencies give you generic cookie cutter solutions. Our method is different - we don't give you a one size fits all package, every single offer we create is completely customised to your business. There are 5 core pillars we work across.
#1
#1
PSYchology
We find the emotional logic behind the buy. What your customers are really trying to feel (and avoid). We use it to define a point of view that makes choosing you feel obvious
We find the emotional logic behind the buy. What your customers are really trying to feel (and avoid). We use it to define a point of view that makes choosing you feel obvious
We find the emotional logic behind the buy. What your customers are really trying to feel (and avoid). We use it to define a point of view that makes choosing you feel obvious
We find the emotional logic behind the buy. What your customers are really trying to feel (and avoid). We use it to define a point of view that makes choosing you feel obvious
#2
STORY
STORY
We turn the psychology into a message people can repeat. This story that becomes the foundation for everything you do from your website, to content, to sales.
We turn the psychology into a message people can repeat. This story that becomes the foundation for everything you do from your website, to content, to sales.
We turn the psychology into a message people can repeat. This story that becomes the foundation for everything you do from your website, to content, to sales.
We turn the psychology into a message people can repeat. This story that becomes the foundation for everything you do from your website, to content, to sales.
#3
Identity
Then we make the brand stand out and look instantly recognisable through a unique brand design and tone of voice. We apply the identity to every aspect touchpoint of your brand so that you feel bigger, sharper, and more premium.
Then we make the brand stand out and look instantly recognisable through a unique brand design and tone of voice. We apply the identity to every aspect touchpoint of your brand so that you feel bigger, sharper, and more premium.
Then we make the brand stand out and look instantly recognisable through a unique brand design and tone of voice. We apply the identity to every aspect touchpoint of your brand so that you feel bigger, sharper, and more premium.
Then we make the brand stand out and look instantly recognisable through a unique brand design and tone of voice. We apply the identity to every aspect touchpoint of your brand so that you feel bigger, sharper, and more premium.
#4
World
Next we build a world for your brand to play in. This is where your content and marketing lives. This is where the brand stops being 'theoretical' and starts feeling real.
Next we build a world for your brand to play in. This is where your content and marketing lives. This is where the brand stops being 'theoretical' and starts feeling real.
Next we build a world for your brand to play in. This is where your content and marketing lives. This is where the brand stops being 'theoretical' and starts feeling real.
Next we build a world for your brand to play in. This is where your content and marketing lives. This is where the brand stops being 'theoretical' and starts feeling real.
#5
Systems
Lastly we make the brand usable with our unique Cult Brand OS system. This includes simple guardrails and rules your team can follow. This is what makes scaling the brand not just easy but inevitable.
Lastly we make the brand usable with our unique Cult Brand OS system. This includes simple guardrails and rules your team can follow. This is what makes scaling the brand not just easy but inevitable.
Lastly we make the brand usable with our unique Cult Brand OS system. This includes simple guardrails and rules your team can follow. This is what makes scaling the brand not just easy but inevitable.
Lastly we make the brand usable with our unique Cult Brand OS system. This includes simple guardrails and rules your team can follow. This is what makes scaling the brand not just easy but inevitable.
Depending on where you are, we might need to work on one core pillar or all five. Apply now to learn more…
Depending on where you are, we might need to work on one core pillar or all five. Apply now to learn more…
Hey i'm
Hey i'm
Hey i'm
Yasmin
Yasmin
Yasmin
Yasmin
Yasmin
Yasmin
I spent 5 years working across various design, branding, and marketing roles. As a designer, I got handed briefs that made zero psychological or cultural sense. As a marketer, I got told to chase social media trends, pump numbers, and pray the spreadsheet looked good.
Everywhere I went, it was the same story. Founders weren’t struggling because they needed a new logo, lower CAC, or more TikTok trends. They were struggling because their brands had no psychological foundation, cultural relevance or reason for anyone to really care. So I tested my theory, I applied my psychology degree and creative mind to brand building to create my unique Cult Brand Method. I tested it with clients, and it worked. FInally stopped sounding like corporate AI, messaging hit, content made sense, and founders actually felt excited again.
Theory of Khaos was born. A studio grounded in psychology, culture, and rebellious creativity - for founders who don’t just want to “look good,” but mean something.
See ya soon xo
I spent 5 years working across various design, branding, and marketing roles. As a designer, I got handed briefs that made zero psychological or cultural sense. As a marketer, I got told to chase social media trends, pump numbers, and pray the spreadsheet looked good.
Everywhere I went, it was the same story. Founders weren’t struggling because they needed a new logo, lower CAC, or more TikTok trends. They were struggling because their brands had no psychological foundation, cultural relevance or reason for anyone to really care. So I tested my theory, I applied my psychology degree and creative mind to brand building to create my unique Cult Brand Method. I tested it with clients, and it worked. FInally stopped sounding like corporate AI, messaging hit, content made sense, and founders actually felt excited again.
Theory of Khaos was born. A studio grounded in psychology, culture, and rebellious creativity - for founders who don’t just want to “look good,” but mean something.
See ya soon xo
I spent 5 years working across various design, branding, and marketing roles. As a designer, I got handed briefs that made zero psychological or cultural sense. As a marketer, I got told to chase social media trends, pump numbers, and pray the spreadsheet looked good.
Everywhere I went, it was the same story. Founders weren’t struggling because they needed a new logo, lower CAC, or more TikTok trends. They were struggling because their brands had no psychological foundation, cultural relevance or reason for anyone to really care. So I tested my theory, I applied my psychology degree and creative mind to brand building to create my unique Cult Brand Method. I tested it with clients, and it worked. FInally stopped sounding like corporate AI, messaging hit, content made sense, and founders actually felt excited again.
Theory of Khaos was born. A studio grounded in psychology, culture, and rebellious creativity - for founders who don’t just want to “look good,” but mean something.
See ya soon xo
I spent 5 years working across various design, branding, and marketing roles. As a designer, I got handed briefs that made zero psychological or cultural sense. As a marketer, I got told to chase social media trends, pump numbers, and pray the spreadsheet looked good.
Everywhere I went, it was the same story. Founders weren’t struggling because they needed a new logo, lower CAC, or more TikTok trends. They were struggling because their brands had no psychological foundation, cultural relevance or reason for anyone to really care. So I tested my theory, I applied my psychology degree and creative mind to brand building to create my unique Cult Brand Method. I tested it with clients, and it worked. FInally stopped sounding like corporate AI, messaging hit, content made sense, and founders actually felt excited again.
Theory of Khaos was born. A studio grounded in psychology, culture, and rebellious creativity - for founders who don’t just want to “look good,” but mean something.
See ya soon xo
I spent 5 years working across various design, branding, and marketing roles. As a designer, I got handed briefs that made zero psychological or cultural sense. As a marketer, I got told to chase social media trends, pump numbers, and pray the spreadsheet looked good.
Everywhere I went, it was the same story. Founders weren’t struggling because they needed a new logo, lower CAC, or more TikTok trends. They were struggling because their brands had no psychological foundation, cultural relevance or reason for anyone to really care. So I tested my theory, I applied my psychology degree and creative mind to brand building to create my unique Cult Brand Method. I tested it with clients, and it worked. FInally stopped sounding like corporate AI, messaging hit, content made sense, and founders actually felt excited again.
Theory of Khaos was born. A studio grounded in psychology, culture, and rebellious creativity - for founders who don’t just want to “look good,” but mean something.
See ya soon xo
Apply
Apply
Here
Here
Here
Here
Please note: we receive a lot of applications and only take a select number of clients on each month to keep the quality high. If you're not serious - don't apply ;)
Please note: we receive a lot of applications and only take a select number of clients on each month to keep the quality high. If you're not serious - don't apply ;)
Please note: we receive a lot of applications and only take a select number of clients on each month to keep the quality high. If you're not serious - don't apply ;)
Please note: we receive a lot of applications and only take a select number of clients on each month to keep the quality high. If you're not serious - don't apply ;)
QUESTIONS
QUESTIONS
QUESTIONS
QUESTIONS
QUESTIONS
QUESTIONS
ANSWERED
ANSWERED
ANSWERED
ANSWERED
ANSWERED
What services do you offer?
How does this differ from other branding projects?
How much does it cost?
We already have a brand, we just want marketing help?
Can you manage our social media?
What services do you offer?
How does this differ from other branding projects?
How much does it cost?
We already have a brand, we just want marketing help?
Can you manage our social media?
What services do you offer?
How does this differ from other branding projects?
How much does it cost?
We already have a brand, we just want marketing help?
Can you manage our social media?
What services do you offer?
How does this differ from other branding projects?
How much does it cost?
We already have a brand, we just want marketing help?
Can you manage our social media?
What services do you offer?
How does this differ from other branding projects?
How much does it cost?
We already have a brand, we just want marketing help?
Can you manage our social media?
What services do you offer?
How does this differ from other branding projects?
How much does it cost?
We already have a brand, we just want marketing help?
Can you manage our social media?
Got other questions? Shoot me an email here: hello@theoryofkhaos.com
What other founders say…
What other founders say
Don’t just take our work for it ;)
Don’t just take our work for it ;)
Don’t just take our work for it ;)
" Gave us confidence to scale to the U.S "
" Gave us confidence to scale to the U.S "
" Allowed us to stand out in a highly competitive market "
" Allowed us to stand out in a highly competitive market "
" Given me complete clarity on my next steps "
" Given me complete clarity on my next steps "
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